Video is a powerful form of communication and at the heart of emotive storytelling. Whether it's a six-second Vine, a six-minute YouTube tutorial or an exclusive live stream, each format has the ability to inspire and engage.
The potential audience for your video online is limitless, but getting it in front of the right audience, at scale, takes more than a good creative idea and just hitting upload.
In a world where anyone can make and distribute a video easily online, there's more competition than ever for an audience. It's crucial to take your video to the viewer, wherever they're watching.
When it comes to capitalising on a trending topic or point of purchase, timing is everything. Getting the right video in front of the right audience, on the right platform at the right time is what we call Rightcasting.