With Facebook now achieving more than four billion daily video views across its platform, digital video network Rightster highlights five engaging Facebook creators that brands should be aware of.
With predictions that video content will make up 69% of all internet traffic by 2017 brands need to take on the challenge of making the format an integral part of their communication strategy, while remembering that telling a compelling story is key to success.
Jack Jones has shot to stardom, 21st Century-style. The democratisation of fame through the growth of social media has led to a diverse generation of young creators with huge audiences of young fans; from fashion and beauty vloggers, to gamers, singers and comedians.
MIPCOM 2015, the annual trade show for entertainment content, took place this month in Cannes, bringing together the biggest names in the television industry. With the likes of Facebook, ITV and Hulu in attendance, the question of how technology and traditional linear formats sit together was a big focus of the conference.
In a hugely popular 2013 ad, Turkish Airlines facilitated a “selfie shootout” between Kobe Bryant and Lionel Messi. The airline’s new spokespeople may not be great at sports, but they have highly engaged audiences of their own, and as a result, they’ll get to go on their own adventures. Turkish Airlines and multi-channel network Rightster have launched the 2015 edition of their #FortuneTraveller campaign, which will send ten popular online video stars on a trip to Istanbul.
TURKISH AIRLINES AND THE TURKISH TOURIST BOARD PARTNER WITH RIGHTSTER ON NEW TRAVEL CAMPAIGN FEATURING TOP SOCIAL STARSOctober 20th, 2015 | Press Releases
20.10.15 Turkish Airlines, Europe’s leading airline, today announces a partnership with the Turkish Tourist Board and the digital video network Rightster on a global campaign. The campaign features leading global creators from YouTube, Snapchat and Facebook and will see them embark on a mystery tour across Turkey.
ASIA-PACIFIC – Rightster, a global multi-channel network for digital video has just launched VideoSpring in…